
A Brief But Spectacular take on creativity and design
Clip: 11/14/2025 | 3m 36sVideo has Closed Captions
David Kelley's Brief But Spectacular take on creativity and design
For decades, David Kelley has helped people unlock their creativity. A pioneer of design, he founded the Stanford d.school as a place for creative, cross-disciplinary problem solving. He reflects on the journey that shaped his belief that everyone has the capacity to be creative and his Brief But Spectacular take on creativity and design.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...

A Brief But Spectacular take on creativity and design
Clip: 11/14/2025 | 3m 36sVideo has Closed Captions
For decades, David Kelley has helped people unlock their creativity. A pioneer of design, he founded the Stanford d.school as a place for creative, cross-disciplinary problem solving. He reflects on the journey that shaped his belief that everyone has the capacity to be creative and his Brief But Spectacular take on creativity and design.
Problems playing video? | Closed Captioning Feedback
How to Watch PBS News Hour
PBS News Hour is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.
Providing Support for PBS.org
Learn Moreabout PBS online sponsorshipAMNA NAWAZ: For decades, David Kelley has helped# people to unlock their creativity.
A pioneer of## design, he founded Stanford's d.school as a# place for cross-disciplinary problem-solving.
In tonight's Brief But Spectacular, he reflects on## the journey that shaped his belief that# everyone has the capacity to be creative.
DAVID KELLEY, Stanford University: I met Steve# Jobs soon after I started IDEO in 1978.
He## didn't have an internal design group, and# so he was using people from the outside.## He liked what he saw and we ended up# doing 53 projects for Apple after that.
The most impactful project that I think we ever# did for Apple was the computer mouse.
It's one of## those great things where to see something adopted# that quickly was really gratifying as a designer.
These are things I designed.
So this is# the chassis for the Apple III computer.## This is the Palm V. It's a personal# digital assistant before your time.## My mom's spatula, I don't# know why that's memorable.
I grew up in Barberton, Ohio, the# Rust Belt of the country.
As a kid,## I was always tinkering.
You know# my grandfather was a machinist,## and if you needed a part for the washing# machine, you made a new one.
When I first## arrived at Stanford, I really didn't# have any knowledge of what design was.
Design was in the engineering school, but it# was very human-centered, so that was a better## fit for me.
I was much better at going out# and trying to understand what was meaningful## for people.
Twenty years ago, I was diagnosed# with throat cancer, and it really hit me hard,## but I really had the epiphany that I wanted to# do something that was meaningful in the world.
And as I started teaching, I realized# that my purpose in life was figuring## out how to help people gain confidence# in their creative ability.
Many people## assume they're not creative.# Time and time again, they say,## a teacher told me I wasn't creative or that's not# a very good drawing of a horse or whatever it is.
We don't have to teach creativity.# Once we remove the blocks,## they can then feel themselves as being# a creative person.
Witnessing somebody## realizing they're creative for the# first time is just a complete joy.
You## can just see them come out of the shop and# beaming that I can weld.
Like, what's next?
I couldn't get that anywhere else, I think,# other than being an educator.
The way the## d.school idea came to me basically was,# I was in a bunch of meetings in those## days about multidisciplinary.
Early# prototypes for the d.school were just## some of us getting together from different# departments and teaching a class together.
The way of thinking and working together in a# radically collaborative way results in really## life-changing, world-changing kind of# ideas.
The d.school is really focused## on helping people gain a new mind-set,# designing in a way that's human-centered.
What's different about design today,# I think, is, we used to be at the## kids table and now I think we're at the adult# table, that we're getting to work on the most## interesting problems.
Design is just one of the# disciplines, along with business and technology,## we can actually contribute to making solutions# that are meaningful and fit with people.
My name is David Kelley, and this is my Brief# But Spectacular take on creativity and design.
AMNA NAWAZ: And you can watch more Brief But## Spectacular takes on our Web# site, PBS.org/NewsHour/Brief.
Brooks and Atkins Stohr on the end of the shutdown
Video has Closed Captions
Clip: 11/14/2025 | 10m 35s | Brooks and Atkins Stohr on the end of the shutdown and affordability concerns (10m 35s)
Dramatic Chicago ICE raid results in no criminal charges
Video has Closed Captions
Clip: 11/14/2025 | 7m | Dramatic Chicago ICE raid touted as anti-terror win results in no criminal charges (7m)
Ken Burns explores the beginnings of the nation's democracy
Video has Closed Captions
Clip: 11/14/2025 | 8m 38s | Ken Burns' 'The American Revolution' explores the beginnings of the nation's democracy (8m 38s)
New prosecutor takes Georgia election case against Trump
Video has Closed Captions
Clip: 11/14/2025 | 5m 15s | New prosecutor takes Georgia election interference case against Trump and his allies (5m 15s)
News Wrap: Bankruptcy court will approve opioid settlement
Video has Closed Captions
Clip: 11/14/2025 | 6m 45s | News Wrap: Bankruptcy court will approve Purdue Pharma's opioid settlement (6m 45s)
Russia pummels Kyiv in barrage of drones and missiles
Video has Closed Captions
Clip: 11/14/2025 | 9m 40s | Russia pummels Kyiv in barrage of drones and missiles as it makes gains in Ukraine (9m 40s)
Providing Support for PBS.org
Learn Moreabout PBS online sponsorship
- News and Public Affairs

FRONTLINE is investigative journalism that questions, explains and changes our world.

- News and Public Affairs

Amanpour and Company features conversations with leaders and decision makers.












Support for PBS provided by:
Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...





